Oh, the underwear! It is as indispensable as it is visible and reserved for very few. Yet we often lose our minds and money.

Collecting ideas for this post I noticed that lingerie brands are increasingly popular and many have a relatively recent history. This is why I have not mentioned here the most well-known from which we may already make purchases, such as Victoria’s Secret. So, you will probably discover some gems, and new desires will arise that you did not think you had. After all, we know that especially underwear is a necessity!

Let’s go and see together 5 online sites of underwear brands where you can buy immediately!


This French underwear and swimwear brand aim to enhance the natural femininity and seduction of the body without artifice. Among the most precious materials of some collections is Calais lace, of which you can also see an evocative video with French producers at work.

Le Petit Trou

It is a Polish brand born in 2014 that is already very successful in more than 25 countries around the world. It uses French and Italian materials and has deserved a reputation in excellent magazines such as Vogue, Elle, and Harper’s Bazar thanks to the extremely feminine, seductive, and at the same time original models.

For Love and Lemons

Almost ten years of “love and lemons”, a Californian brand that produces elaborate and surprising clothing and underwear. For Love and Lemons uses many different materials and applications: in a single collection you can find sophisticated lace but also ribbed cotton, bows, rhinestones, multilayer voile, faux furry mohair and outfits worthy of a Lady Gaga concert!


A refined femininity that combines lace and elastic bands, indentations and comfortable fabrics. Ethical trade, reduced packaging, controlled and respectful working conditions, net bags to preserve underwear and also a commitment to produce quality items that last over time.

Lounge Underwear

Here is another brand, this time English and with more contemporary lines, which satisfies the wide fit of intimate suits. Lounge was born in 2015 and soon became known beyond the borders of the UK. The cotton underwear with the triangle and the Lounge logo stretch bands are the key to their success.

The “Comfort Made Sexy” mission to be feminine even in domestic garments. But it is the cups up to G that have conquered the plus-sized ones who want lace underwear that is not the one of premature menopause.

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