As we step into the realm of beauty in 2024, the landscape of makeup trends unfolds, offering a captivating fusion of timeless nostalgia and cutting-edge innovation.

A reimagined take on iconic ’90s styles collides with avant-garde declarations, presenting many possibilities to cater to individual tastes.

Join us as we reveal a distinctive lineup of five compelling makeup trends poised to leave an indelible mark on the beauty stage this year.

1. Ombré Lips – A Modern Twist on ’90s Glam

The ’90s are making a triumphant return, and leading the way is the modernized version of the darkly-lined lip – Ombré Lips. TikTok sensations and makeup experts predict that this trend will reign throughout 2024.

Renowned makeup artist Holm recommends accentuating natural lip colors by applying two shades of lipstick in the same color family, such as a tan brown and rusty pink.

The key is to achieve a saturated matte finish that blends effortlessly, making products like the Ere Perez Coco Crayon a fan favorite.

2. Add a Pop of Color – Minimalism Meets Vibrancy

Despite the ongoing love for minimal makeup, vibrant splashes of color are set to make a bold statement in 2024. The spring runways at Helmut Lang and Max Mara showcased models with subtle yet impactful pops of color on their eyes or lips.

Side view woman holding lash curler

Whether it’s a bright red winged eyeliner or an understated cherry cola lip, experts predict a rise in individuals adding a strong flick of eyeshadow or a swipe of lipstick in a vampy shade to their barely-there bases.

3. Skinny Brows – A Nostalgic Nod to the ’90s

Nostalgia takes center stage in 2024, bringing back iconic styles from the ’90s and 2000s. Makeup artist Sarah predicts the resurgence of skinny brows, a classic, eye-catching ’90s trend that offers a more subtle alternative to the fluffy brows that dominated 2023.

Achieving this look involves using a clear brow gel to brush brow hairs into a thinner shape, ensuring a less permanent change that doesn’t compromise brow health in the long term.

4. Heavy Blush – A Nostalgic Return to Rosy Radiance

Reminiscent of the strawberry makeup trend, heavy blush is poised to continue its reign in 2024. The ’90s-inspired look involves applying pigmented blush generously, even across the eyelids and nose. Experts emphasize the return of this nostalgic trend, celebrating bold, rosy cheeks as a focal point of the makeup routine.

5. Micro Makeup Routines – Embracing Effortless Elegance

Amid busy schedules and evolving beauty standards, 2024 heralds the rise of micro makeup routines. As the focus shifts from heavy coverage to skin prep, minimal makeup routines gain popularity.

Embrace a no-makeup makeup look by prioritizing skin prep with illuminating primers, lightweight foundations, and liquid blushes. This trend embodies the ethos that less is more, celebrating individuality and subtle sophistication.


As the beauty industry continues to evolve, the makeup trends of 2024 offer a dynamic range of styles, embracing both nostalgic nods and futuristic expressions.

2024 promises an exciting journey of self-expression and beauty exploration. Step into the new year confidently, experimenting with these top five must-try makeup trends for a fresh, bold look.

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